Though you may already have a web page, it is important to ensure that it is seen and visited by as many people as possible. More visitors translates to more potential buyers. Even the most impressive and expensive web page is worthless if nobody sees it. Advertising on web portals increases the amount of visitors, increases the amount of potential customers and raises the rating of your web page. When ordering search results, search engines choose according to the number of web pages which point to your web page (have an active link to your page). More and more transactions are now conducted electronically, which provides another incentive to advertise online.